There was a rumor recently on Bloomberg that Zillow, the real estate information company, was going to purchase it's chief rival company, Trulia. Then the rumor was proven to be true, when the board at Trulia approved a $3.5 billion stock deal. It amounts to a stock transaction for that amount.
This move creates a digital real estate market that is dominant in the United States market, as the closest competitor will be Realtor.com which the National Association of Realtors runs. Both of the companies have large customer bases as Zillow has shown a stable of 83 million unique users in the month of June, and Trulia in the same month had 54 million. Mobile marketing has been widely in use by both companies.
Zillow also believes that maintaining two separate brands will allow them to offer a wider ranger of products to their customers. They intend to distribute a great deal of free content, including a number of apps for mobile devices. It appears that both Zillow and Trulia are set for growth in the future.
Zillow's ultimate goal is to put together a portfolio of distinct real estate properties. Their purchase of Trulia isn't the first move they've taken in this direction. They purchased a New York City-based real estate website in 2013.
For now, Zillow's primary plan is to cut costs and save money. However, it's likely they'll make even more big deals in the future. It'll be interesting to see what's in store for this real estate company. They now have a very unique place in the real estate world.
There are have been rumors that Trulia would be purchased by Zillow for some time now, but those rumors have finally been confirmed. It's been announced that Zillow will be acquiring Trulia in a $3.5 billion stock deal.In this deal, Zillow will officially own both sites. However, Trulia will remain independent from Zillow. The site will exist independently as it always has, and it will continue to be run by its CEO. For the time being, the only major difference will be the company that owns the site.
This move creates a digital real estate market that is dominant in the United States market, as the closest competitor will be Realtor.com which the National Association of Realtors runs. Both of the companies have large customer bases as Zillow has shown a stable of 83 million unique users in the month of June, and Trulia in the same month had 54 million. Mobile marketing has been widely in use by both companies.
Zillow also believes that maintaining two separate brands will allow them to offer a wider ranger of products to their customers. They intend to distribute a great deal of free content, including a number of apps for mobile devices. It appears that both Zillow and Trulia are set for growth in the future.
Zillow's ultimate goal is to put together a portfolio of distinct real estate properties. Their purchase of Trulia isn't the first move they've taken in this direction. They purchased a New York City-based real estate website in 2013.
For now, Zillow's primary plan is to cut costs and save money. However, it's likely they'll make even more big deals in the future. It'll be interesting to see what's in store for this real estate company. They now have a very unique place in the real estate world.
There are have been rumors that Trulia would be purchased by Zillow for some time now, but those rumors have finally been confirmed. It's been announced that Zillow will be acquiring Trulia in a $3.5 billion stock deal.In this deal, Zillow will officially own both sites. However, Trulia will remain independent from Zillow. The site will exist independently as it always has, and it will continue to be run by its CEO. For the time being, the only major difference will be the company that owns the site.
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