Social Pages

By Robert Sutter

With 2015 upon us, it's clear that marketing is going to be a strong cornerstone of business in general. Just about any Long Island advertising agency can agree with such a sentiment, and their practices are most likely going to shift before this year is out as well. However, one has to wonder what the biggest trends of 2015 are going to be. In order to better understand what these points are all about, here are 3 of the biggest trends to take into account.

If you want to discuss the major marketing trends of 2015, I believe that it is important to focus on how content is made. Specifically, consider that there is a high probability of promising firms rising to the surface, with their own goals and ambitions in mind. As a result, it wouldn't be out of the question for more engaging content to be made. It should also be created at quick paces, which will ultimately help marketers see the results they consider to be ideal.

When it comes to the various trends associated with any Long Island advertising agency, hashtags may be focused on. In 2015, it's expected to see these increase, in terms of usage, across a number of platforms. As authorities such as fishbat will tell you, hashtags have not only been able to create conversation amongst likeminded individuals but they have been visible within the Internet, in addition to other mediums like television. Hashtag usage, in my view, is likely to increase.

The expansion of different networks will be another marketing trend to focus on. As most of us know, the most common platforms include Facebook and Twitter; this does not mean that these are the only ones to be used during 2015. In fact, with the rise of other channels like Tsu, it's clear that marketers will have to create new content or re-purpose older content for those very websites. The act of reaching out to others has changed, which is a point that very few can overlook.

As you can see, there's plenty to keep an eye out for as we move forward through 2015. From what I have seen, this is going to be a year where we see even greater numbers of users engaged on social media and higher levels of web traffic across the Internet. However, the ways in which marketing is done will change as well. Whether this is done to small degrees or larger ones, it's important to make note of these so that marketing endeavors can change accordingly.

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