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By Barun Kumar

If you are operating an online business, then one of the best ways that you can improve your profits and presence is through article marketing.

There are a number of ways in which you can market your articles and tips that you can put into play in order to get great results in a short amount of time.

One of the first steps in marketing your business on the internet is to learn the difference between black hat and white hat optimization for search engines. Search engine optimization, which is often abbreviated to SEO is the method that is used to make search engines find your website more easily and rank it higher on their pages. When you hear the term white hat SEO it is talking about legitimate and above board optimization practices that are permitted by the search engines on the internet. In contract, black hat SEO practices are sneaky methods that try to get increased results for a webpage using tactics that are not approved by the search engines - and while these methods may work for you in the short term, using them risks having your site banned from the search engines.

Consistently adding high quality content on your site is a very important aspect of effectively marketing your webpage. It is important to give people a reason to come back to your site by adding interesting and useful information to the site on a regular basis. If you feel confident in your own writing skills, then you can write your own articles for your website. If you don't think that your writing is up to scratch or you simply don't have the time to devote to it, then you can easily hire an affordable freelance writer.

It is essential that the quality of the writing is high as the spelling, grammar and content all provide an image of your business; if there are many errors, then visitors will not have confidence in the products or services that you are offering. Always make sure that your website is checked for errors and edited well.

When you are writing content for your site, it is important to include key words that will drive more traffic through the search engines. A key word is a cluster of a couple of words that are likely to be used by an internet user when they are using a search engine to look for a site that offers products or services like your own. If, for example, your website is dealing in USA vacations, then one of the key words for content on your site might be "affordable Florida hotels". Your key word should be used a few times throughout the title and text of your article in order to be picked up by the search engine spiders so that they rank your website above your competitors'.

Some people do key word stuffing, which is when you use the key word over and over throughout the article. They mistakenly believe that it will get them more traffic and sales, while it might get a little more traffic in the short term it puts people off returning to your site as the content is usually unnatural and uncomfortable to read.

There are loads of different SEO and article marketing techniques that you can put to use in order to get more traffic to your site and keep them coming back to you. Trying out a few of them and learning more about other techniques will see your online presence expand and that means more profits for you and your business.

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