Social Pages

By Yusef Naser

There are two strategies that people use in order to reach page-one rankings on the search engines. The first is called on-site optimization and the other is called off-site optimization. On-site optimization pertains to designing your website in an appropriate manner, with links going from your sub pages to your main page.

By following the rules that Google has presented, and complying with their updates, you can actually benefit from what they have done, and profit based upon the Google Panda and Penguin updates that come out every couple months.

The first step to making sure that you can benefit from Google updates is to use consistent posting on your website using completely unique content. As long as you are providing quality content that is not found anywhere else on the Internet, Google will reward you by placing your website or blog and a higher spot in the search engine listings. This is the best way to game the Google updates, and start making money using their own parameters.

Backlinks are the key to ranking high on the search engines. What most people do is they get caught in a rut, wanting to use the same strategy over and over again. However, if you can simply find out what they are looking for, and replicate that, you are in again in control. What Google is looking for is consistency in the backlinks, coming from a wide variety of locations on the web.

By consistency, we mean that the links need to be gradual, from different types of websites, and should vary in page rank as well. By complying with the Google Panda and Penguin updates, you will be able to rank high in the search engines by simply complying with what Google is looking for.

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