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By Leticia Jensen


It is important that companies in the modern economy strive to retain their clients. Clients form a great base of market for various goods and services produced by the company. Customers can be enticed through the use of free gifting and other advertising techniques. This enables the company to gain control of the large market hence sell more. These Promotional Products Toledo offers also form an area for customer interaction.

In order for one to launch a new good or a service, firms use different techniques of advertising. This can be in terms of free gifting to customers. During this period, education on use of the good comes in handy. Customers are made aware of the importance of the new good or service, its uniqueness and various added features to it.

Companies use advertising as a way of increasing their sales revenues. A good example of such a Company is one that reminds customers on the existence of its soft drinks. This constant reminders help in keeping a company afloat in the soft drink industry. It also helps customers, recognize the logos, brands and other slogans adopted by this company. Customers therefore can easily associate the item with the company.

Advertising is used to re activate dormant goods and services. This can be in form of low demand for goods and service. It leads to increase in movement of the goods hence increase the sales ratio. It also helps in clearing old stock from the firm. Advertising in this case is used to reignite contact and relationship between the company and its customers.

Advertising strengthens buyer seller relationships. It creates strong ties between these two parties. Client retention is done through this since most clients are targeted by rival companies in the same industry. It also boosts qualities such as client loyalty. This aids in measurement of the success of any firm since one can look at a satisfied customer.

Advertising recognizes and appreciates efforts made by both employees and their employers. It creates a form of team building hence aid in attainment of goals of a company since the employees are a great part of assets of a company. A firm can customize shirts, caps or other clothing items with logos imprinted on them and hand them to employees. This is a way creates an awareness of the existence of a good and the values of the firm to customers.

Advertising is important in creating positive public relation and publicity. This can be done by sponsoring events that happens all around the community. A good example is a Company that even sponsors the World Cup for a long period. It helps in creating publicity of their goods as well as educates the globe the importance of certain events for example the World Cup event unites the globe.

All in all, advertising has many values. It helps in creating and retention of existing clients as well as sale the values of the company to them. Slow moving goods can be sold through the method as well as clear large stocks of goods with low demand.




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