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By Minnie Whitley


Promotional activities are initiated by the entities undertaking a range of manufacturing processes. The activities focus on introducing the products from the production lines to the specific groups of customers. Service firms also undertake promotional activities to attract more customers. Through the advertising, products are introduced to the various market segments. Information about the qualities and availability of items is made known to the public. Through the promotion of goods and services, the sales revenues increase.

Product development cycles guide how the production and advertising of the goods will be carried out. A full service digital marketing agency is hired by manufacturing firms to undertake the market analyses. This forms the basis of evaluating various aspects of the products in question. Market analysis about the needs and the demands is done in several ways. Questionnaires are dropped at strategic selling points. These questionnaires are filled by the customers when making purchases. In the process, the customers are able to give their views about various aspects of goods on sale.

The production of goods is based upon the information collected from the market analysis. The designs, shapes and packaging of products are done in accordance to the demands of customers. Services are offered according to the specific needs of various classes of customers. The goods produced and packaged are then made available through a number of sales locations within the markets.

Digital platform offers a number of ways through which advertising can be carried out. In some cases, the traditional concepts of advertising are used widely. In other cases, the traditional approaches are blended with modern means of promoting the available products. All these approaches are used as ways of increasing the product attractiveness. This is then followed by an increase in the level of customer loyalty. This results in increase in the level of sales revenues.

Digital advertising focuses on the use of an electronic platform to reach out to various classes of customers. Digital platform may employ the traditional digital media in approaching the advertising concept. This is done by use of radio and television. The mass media communication channels are effective especially where information has to be disseminated to large group of people at the same time.

The internet use has been increasing for last decade. The increase in use can be attributed to the progress made in the technological field. With better communication channels, information can be disseminated faster and at relatively lower cost. This means that online adverting is taking root since information can be disseminated around the clock.

Billboards are common advertising tools especially in heavily populated towns and cities. These advertising tools are strategically put up especially along main roads or junctions. Information about various classes of products is therefore passed over to the masses through the use of such tools. Luxury products are some of the main items that have been enjoying the attention of billboards.

Several factors have to be brought into consideration before embarking on advertising process. The demands of the customers have to be clearly understood. These demands are then put into perspective during the production of goods. Market assessments ought to be dome frequently to understand the changing business environment.




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