Social Pages

By Yussef Smith

Google users can now use their Google accounts to log on to YouTube and upload videos. If you use Google Plus and YouTube for marketing purposes, you should know that it is possible to share YouTube videos with the members of a Google Plus Circle.

As an online marketer, it is important to build value for your products and your content. People will not subscribe to your newsletter or follow you on social media unless they see your content as valuable and interesting.

Creating exclusive content for the members of a Circle will make them feel more valuable. As a result, more contacts will want to become a part of your Circles. You could even organize your contacts in different Circles so you can share different content in function of how likely your contacts are to purchase a product.

This new features opens up a lot of possibilities and you will have to figure out the best way to integrate it into your marketing campaign. Ask yourself what kind of content would be perceived as valuable by the members of your Circles. Potential customers would for instance be interested in videos that demonstrate the products they are still hesitating about buying while existing customers would probably be more interested in learning about promotional offers that will help them save money on their next order.

Uploading videos to YouTube and sharing them only with the members of a Google Plus Circle is a great way to make your content more desirable. Don't hesitate to create different Circles so you can tailor the content you are sharing, for instance so you can offer exclusive incentives to potential clients or reward your best customers with better coupon codes.

Do you use Google Plus to connect with your audience? A new feature has been added that allows you to share your YouTube videos only with the members of a Circle. You can choose the set your video as restricted to a specific circle when you upload it to YouTube.

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