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By Jayn Mangayao

4th Generation Communications is one of the industries leaders in Online Marketing. In a previous interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you need to get your point across as fast as possible.

We live in the digital age and our customers are being flooded with info on a daily basis. Clients are being hit with text adverts,, photographs, banners and of course videos. The amount of business owners fighting for shoppers attention is increasing.

As business owners/marketers it is our job to keep our customers attention as long as possible. We should create content that draws them in and keeps them.

Videos are a little trickier than other types of advertising like banners, text adverts, and images. With those forms of advertising a individual is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. In most cases we will not force our customers to click on our video to watch it, it is completely up to them.

Two Things That Will Get Your Customers To Look At Your Video

There are two important aspects you have got to get right to increase the odds of clients watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they look at the time of your video and it's an hour long, they are going to keep moving.

Videos that are under a minute will get played more frequently than a video that's two to three minutes. Though three minutes may not seem like a long time, on the Internet it's an eternity.

Video Marketing On A Budget

Many small to medium size businesses are so busy stressing about the everyday activities that they forget about things like brand naming. This is a critical facet of your marketing efforts and should be taken seriously, because ultimately it will skyrocket your ROI.

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